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Corporate Programmes
We align executive image, non-verbal presence, and leadership personal branding with your business objectives in any market.
What We Work On
Image (Visual)
Functional palettes, role-specific lines and silhouettes, grooming. Lookbooks by context including boardroom, client meetings, stage presentations, and media appearances. On-camera styling for optimal lighting and framing.
Presence (Non-verbal)
Posture, gestures, rhythm and voice control, handling interruptions effectively, and cross-cultural etiquette for global business interactions.
Leadership Personal Brand
Unique value proposition, archetype development, core messaging, LinkedIn optimisation for leaders, and brand shoot direction with comprehensive moodboards.
What Your Company Gains
Enhanced Authority
Perceived authority and confidence in decision-making rooms, client interactions, and media appearances.
Visual Consistency
Behavioural consistency across teams and geographies, reducing rework and increasing predictability.
Improved Performance
Faster decisions and higher closing rates in strategic accounts with enhanced leadership visibility.
Reduced Risk
Speaking invitations, press coverage, and keynote opportunities with minimised reputational risk.
P.I.C. Leadership Academy
6–8 weeks · 8–12 participants
For: Executives, leadership teams, and high-potentials across multiple countries.
You receive:
  • Leadership Visual & Behavioural Manual
  • Role-specific Lookbooks for all contexts
  • LinkedIn Kits with optimised profiles
  • Non-verbal & On-camera Cards
  • KPI Tracker for measurable results
Metrics: Adherence to guidelines, updated profiles, increased responses and invitations, enhanced perceived gravitas.
Specialised Programmes
1
P.I.C. Front-Office & Sales
4–6 weeks for sales, customer-facing, and premium retail teams. Includes role-based lookbooks, non-verbal cards, meeting playbooks, and on-camera guides.
Results: Increased closing rates, reduced decision time, improved NPS/CSAT scores.
2
P.I.C. Team Snapshot
Diagnostic + 60-day plan for HR/Brand/Operations teams. Executive report, coherence heatmap, quick-wins board, and mini-lookbooks.
Results: Updated profiles, visual adherence, reduced approval time.
3
Corporate Image Policy
6–10 weeks for multi-country organisations. Visual & behavioural manual, rollout sessions, exception matrix, and maintenance plan.
Results: Increased compliance, reduced visual incidents, improved internal NPS.
Media & Keynote Readiness
For: C-suite executives, directors, and specialists with external visibility requiring spokesperson preparation.
01
Speaker Kit Development
Comprehensive bio, topic expertise, soundbites, and professionally directed photography.
02
Stage & Media Lookbook
Context-specific styling guidelines for optimal visual impact across different platforms.
03
Presentation Mastery
Slide master templates, run-of-show planning, and recorded rehearsal sessions.
04
Q&A Preparation
Strategic response cards for handling challenging questions and maintaining message consistency.
Monthly Plans Overview
Essential
Monthly P.I.C. workshops, office hours for leaders, profile audits, updated on-camera guides, and KPI reporting. Perfect for maintaining baseline standards.
Pro
Includes Essential plus role-based lookbook maintenance, monthly role-play sessions, LinkedIn optimization, quarterly photo direction, and meeting playbooks.
Elite
Includes Pro plus C-suite coaching, living image policy updates, quarterly roadshows, governance dashboard, and custom speaker kits for comprehensive coverage.
Monthly Add-Ons
Colour & Dress Governance
Palette-to-wardrobe mapping, role-based lookbooks, on-camera cards, and adherence monitoring panels.
On-Camera OS
Standardised setup for lighting, angles, and audio across offices and home offices with monthly video quality assurance.
Media & Keynote On-Call
Spokesperson retainer including simulations, Q&A preparation, stage styling, and presentation polish.
Results Timeline
1
30 Days
Visual consistency in photos, events, and video calls with applied lookbooks showing immediate professional impact.
2
60 Days
Increased responses and invitations via LinkedIn and email, enhanced media and keynote opportunities.
3
90 Days
Improved closing rates, reduced decision time in strategic accounts, and measurably enhanced perceived gravitas through 360° feedback.
All metrics measured via comprehensive dashboards included in Pro and Elite programmes, with KPIs defined at kick-off.
Ready to Elevate Your Presence?
Your presence, at the level of your ambition.
Book your P.I.C. Diagnostic today and discover how we can elevate your professional presence to match your business objectives.
01
P.I.C. Diagnostic
30–45 minute comprehensive image, presence, and digital audit.
02
Programme Selection
Kick-off with programme selection, calendar coordination, and access setup.
03
Implementation
Shared folders, templates, dashboards, and first cycle execution with KPI reporting.
Your presence, at the level of your ambition.
Book your P.I.C. Diagnostic now and discover how we can elevate your professional presence.
Leal Branding · Portugal
Email: patricia@lealbranding.com
LinkedIn: /in/in-patricia-leal
Instagram: @patricia.lealimage
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